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        <title>Latest articles by Julia Hood from DMNews</title>
        <link>http://www.dmnews.com/julia-hood/author/395/</link>
        <description>
          Latest articles by Julia Hood from DMNews
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          <title>Making every interaction matter</title>
          <description>We&apos;ve all been there, waiting at home for the cable guy to come and install the system &quot;sometime between noon and 5:00&quot;. When he finally shows up, the interaction you have with that one individual will play a major role in determining your attitude towards the brand going forward.</description>
          <link>http://www.dmnews.com/making-every-interaction-matter/article/129602/</link>
          <pubDate>Mon, 30 Mar 2009 02:34:00 GMT</pubDate>
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          <title>Integration necessary to realize mobile potential</title>
          <description>I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed &quot;which&quot; will sometimes translate to Whig, &quot;have&quot; becomes &quot;Han,&quot; and the word &quot;paying&quot; for some reason morphs into &quot;Latin.&quot;</description>
          <link>http://www.dmnews.com/integration-necessary-to-realize-mobile-potential/article/127354/</link>
          <pubDate>Mon, 16 Feb 2009 12:41:00 GMT</pubDate>
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