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        <title>Latest articles by Ben Chestnut from DMNews</title>
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          Latest articles by Ben Chestnut from DMNews
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          <title>Set the right benchmarks before you press &apos;send&apos;</title>
          <description>You&apos;re launching an e-mail campaign. You&apos;ve got a top-notch mailing list. Your designers have whipped up some stellar creative. Your campaign is ready to roll.</description>
          <link>http://www.dmnews.com/set-the-right-benchmarks-before-you-press-send/article/121731/</link>
          <pubDate>Tue, 02 Dec 2008 12:28:23 GMT</pubDate>
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