http://www.dmnews.com/pamela-oldham/author/195/ Latest articles by Pamela Oldham from DMNews Marketers no longer see data collection, quality, accuracy and storage as background functions, due to the need to squeeze value from every campaign. However, there are plenty
of obstacles to overcome, as we found in the first DMNews/CognitiveDATA Data Management Survey http://www.dmnews.com/mining-for-data-gold/article/131655/ Fri, 01 May 2009 00:00:00 GMT Experts say marketers of financial services and products must work hard to regain the confidence of small business owners http://www.dmnews.com/financial-services-marketers-must-restore-trust/article/126882/ Fri, 06 Feb 2009 16:33:00 GMT Chadwick's meets its catalog mailing challenges by focusing squarely on selections and segmentation http://www.dmnews.com/right-lists-offer-a-lift/article/127017/ Fri, 06 Feb 2009 16:39:00 GMT Growth opportunities in lists and databases give marketers in these sectors a sense of optimism, Pamela Oldham reports. http://www.dmnews.com/the-year-of-database-marketing-integration/article/126881/ Wed, 04 Feb 2009 16:33:59 GMT "Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials. http://www.dmnews.com/direct-mail-has-staying-power/article/137685/ Mon, 01 Dec 2008 15:58:00 GMT Even in a down economy, Eastman Kodak's Jeffrey Hayzlett is upbeat about today's marketing challenges. http://www.dmnews.com/kodaks-moment/article/120547/ Fri, 07 Nov 2008 16:30:00 GMT More government agencies are using social marketing — the application of commercial marketing concepts — for their public awareness campaigns. http://www.dmnews.com/government-to-public-campaigns-use-commercial-marketing-tactics/article/118392/ Mon, 29 Sep 2008 01:30:00 GMT Finding ways to add excitement to an often stodgy sector may be the best bet for industrial and manufacturing marketers, Pamela Oldham reports. http://www.dmnews.com/industrial-strength/article/112569/ Mon, 21 Jul 2008 13:41:00 GMT Web-based efforts have taken the power of promotions to the next level, Pamela Oldham reports. http://www.dmnews.com/promotion-devotion/article/110639/ Mon, 02 Jun 2008 01:13:00 GMT Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data. http://www.dmnews.com/list-marketers-play-the-name-game/article/110389/ Mon, 26 May 2008 01:57:00 GMT