http://www.dmnews.com/carolyn-gardner-sitebrand/author/194/ Latest articles by Carolyn Gardner, Sitebrand, from DMNews As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which point they decide to keep reading, move on to the next e-mail or delete. In order to make sure as many subscribers as possible opt to keep reading, you work at making your e-mails more meaningful, more personal and ultimately, more relevant. http://www.dmnews.com/creating-a-relevant-e-mail-experience-from-click-to-conversion/article/104677/ Tue, 29 Jan 2008 12:04:00 GMT