http://www.dmnews.com/tim--schaden-fluency-media/author/192/ Latest articles by Tim Schaden, Fluency Media, from DMNews All good marketers begin search engine efforts by identifying online business goals and vetting a set of high volume key phrases that best match the goals. Frankly, we guess what terms we think will work. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.) http://www.dmnews.com/ppc-ads-should-always-lead-your-online-sales-efforts/article/104605/ Mon, 28 Jan 2008 10:43:00 GMT