http://www.dmnews.com/david-ward/author/178/ Latest articles by David Ward from DMNews No longer can companies debut a widget and wait for the kudos to come. Today, brands must market - and target -- their apps to see success http://www.dmnews.com/brands-compete-for-app-attention/article/131377/ Mon, 27 Apr 2009 09:00:00 GMT Social networks are playing an increasingly important role in driving the popularity of television shows and should be factored into the weekly TV rankings, a new report by Networked Insights concludes. http://www.dmnews.com/tv-shows-find-boost-with-social-networks/article/120483/ Wed, 05 Nov 2008 17:38:27 GMT Consumers are increasingly interested in information about organic and all-natural foods - and marketers are responding with education-oriented campaigns. http://www.dmnews.com/a-natural-education/article/119640/ Mon, 20 Oct 2008 01:30:00 GMT Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space. http://www.dmnews.com/omniture-acquires-mercados-site-search-and-merchandising-business/article/119523/ Wed, 15 Oct 2008 16:03:37 GMT Looking to bridge the gap between e-mail and social networking campaigns, Atlanta-based Silverpop has developed a new technology that allows recipients to post offers, promotion and other content embedded in e-mails to their Facebook, MySpace or other social network pages. http://www.dmnews.com/silverpop-to-integrate-e-mail-into-social-media-marketing/article/119459/ Tue, 14 Oct 2008 15:13:43 GMT Although still in its infancy, machin­ima — animated films created by using a number of different game or virtual world engines — is rapidly emerging as a surpris­ingly effective new tool for marketers. http://www.dmnews.com/machinima-is-a-futuristic-viral-option-for-marketers/article/119305/ Fri, 10 Oct 2008 14:27:26 GMT Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out. http://www.dmnews.com/marketing-to-gamers/article/118658/ Mon, 06 Oct 2008 01:30:00 GMT Top brands address challenges of expanding social media programs internationally. http://www.dmnews.com/social-media-goes-global/article/118726/ Fri, 03 Oct 2008 16:42:00 GMT A taste for food-related coverage has helped this magazine sector hold steady. http://www.dmnews.com/a-foodie-frenzy/article/115756/ Fri, 22 Aug 2008 17:30:00 GMT Many brands are looking to leverage the passion and enthusiasm that consum­ers — especially males age 18-34 — have for video games, with campaigns both in and around game play. http://www.dmnews.com/direct-response-becoming-normalized-in-video-game-ads/article/113305/ Mon, 04 Aug 2008 11:41:18 GMT