http://www.dmnews.com/scott--olrich/author/150/ Latest articles by Scott Olrich from DMNews E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel. http://www.dmnews.com/take-your-e-mail-campaigns-cross-channel-for-higher-roi/article/100265/ Fri, 28 Dec 2007 15:13:00 GMT