http://www.dmnews.com/michael-goldberg/author/148/ Latest articles by Michael Goldberg from DMNews Of all types the e-mail messages delivered to consumers, transactional messages including welcome notifications and order confirmations have the most positive consumer reception. Transactional e-mails are very often the most wasted opportunity in marketing as well. http://www.dmnews.com/leveraging-the-power-of-transactional-messages/article/100238/ Fri, 28 Dec 2007 12:30:00 GMT