http://www.dmnews.com/douglas-quenqua/author/138/ Latest articles by Douglas Quenqua from DMNews E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers. http://www.dmnews.com/e-mail-basics-meet-new-tricks/article/156977/ Tue, 03 Nov 2009 14:22:20 GMT E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers. http://www.dmnews.com/e-mail-basics-meet-new-tricks/article/155826/ Tue, 20 Oct 2009 17:13:58 GMT In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges. http://www.dmnews.com/to-win-a-caples-award-get-creative/article/116625/ Mon, 15 Sep 2008 09:46:05 GMT To succeed in a shifting media world, more marketers using DRTV are going multichannel. http://www.dmnews.com/drtv-the-next-generation/article/107392/ Mon, 03 Mar 2008 00:34:00 GMT Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI. http://www.dmnews.com/word-of-mouth/article/104757/ Mon, 04 Feb 2008 16:33:00 GMT When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping channels had debuted in the previous 18 months, and industry observers doubted many would exist even a year from then. http://www.dmnews.com/a-useful-testing-ground/article/99880/ Fri, 14 Dec 2007 12:10:00 GMT