http://www.dmnews.com/dave--pasternack-diditcom/author/128/ Latest articles by Dave Pasternack, Didit.com, from DMNews Microsoft's Bing is likely to change the way we all search. And that change could mean quite a lot for your own company's search marketing strategy as well. Expect Bing to deliver a higher volume of long-tail keyword searches, require you to rethink search's relationship to other marketing channels and to take on a whole new approach to search strategy. http://www.dmnews.com/bing-the-engine-that-will-change-your-search-strategy/article/138136/ Mon, 08 Jun 2009 22:30:00 GMT The US economy is in serious trouble, and it's hard to pass a newspaper without seeing a headline indicating that "the good times are over." While it is impossible to predict the depths of the current economic slowdown, how long it will last, or its ultimate effects on the so-called "search ecosystem," it's clear that many marketers will need to take steps to adapt to the rigors of this new climate. http://www.dmnews.com/welcome-to-hard-times/article/104609/ Mon, 28 Jan 2008 12:00:00 GMT Microsoft's acquisition of Fast Search & Transfer last week for $1.2 billion is a development that will significantly alter the search ecosystem in the years ahead. While the media coverage has focused on the fact that Fast has been a strong player in enterprise search (a market that Google has been struggling to get into), Fast's assets include a set of technologies that have the potential for giving Microsoft tactical and strategic advantages as it battles Google on several important fronts. http://www.dmnews.com/microsoft-acquires-fast-what-does-it-really-mean/article/104361/ Fri, 18 Jan 2008 12:18:00 GMT I want to counter the idea that big ad agencies should be taken seriously when they claim they know how to run search campaigns. The question "Do big agencies get search?" was settled a long time ago. They don't get it, they can't get it, and they shouldn't get it. http://www.dmnews.com/why-do-big-agencies-even-bother-with-search/article/104177/ Mon, 14 Jan 2008 14:01:00 GMT It's common knowledge that CMOs are among the industry's shortest-tenured marketing professionals, with an average employment lifespan of just two years. Much has been written about this problem: Some blame the mess on unrealistically high expectations placed on CMOs by senior management, while others cite the silly "CMO as Rock Star" phenomenon, which leads to back-biting and sabotaging within the organization. http://www.dmnews.com/back-to-basics-for-cmos/article/100438/ Fri, 04 Jan 2008 11:55:00 GMT Search engines put an extraordinarily powerful set of targeting technologies in the hands of marketers, but the mere provision of these tools does not guarantee they will be successfully operated. http://www.dmnews.com/breaking-free-of-the-sem-failure-cycle/article/100152/ Wed, 26 Dec 2007 09:56:00 GMT The big talk on Madison Avenue last week was about Dell, which announced that it will consolidate its $1.5 billion yearly account into a new 1,000-person entity code-named "Da Vinci", that will be built out in the next few months from within the giant WPP holding company. http://www.dmnews.com/single-dashboard-approach-may-simplify-but-not-enhance/article/99958/ Mon, 17 Dec 2007 14:39:00 GMT Let's face it, we direct marketers have a heck of a reputation issue to deal with. Sorry to be blunt about this, but millions of Americans think the DM industry is populated by underhanded data-mongers who don't care a whit about privacy and practice deception on a daily basis. http://www.dmnews.com/can-search-engines-reform-the-dm-industry/article/104300/ Tue, 04 Dec 2007 11:51:00 GMT Advertising Specialty Institute is a media and marketing organization serving the advertising specialty industry, with a membership of 24,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. http://www.dmnews.com/walter-karl-makes-asi-publications-files-available/article/99443/ Mon, 03 Dec 2007 03:50:00 GMT Here's a true story — the names have been changed to protect the guilty. A major retailer hires the World's Greatest Ad Agency as its agency of record to handle its all-important Holiday campaign (after dumping the World's Second Greatest Ad Agency). http://www.dmnews.com/the-search-nightmare-before-christmas/article/99232/ Mon, 26 Nov 2007 16:28:00 GMT