http://www.dmnews.com/outi-tuomaala/author/127/ Latest articles by Outi Tuomaala from DMNews As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate e-mail marketers place permission among the top best practices. Double opt-in, or double-confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins. http://www.dmnews.com/getting-to-yes-yes-double-opt-in-as-a-power-practice/article/99132/ Tue, 20 Nov 2007 10:35:00 GMT