Pact With Orgill Strengthens Egarden's Foothold

Share this article:
Egarden Inc., a business-to-business e-marketplace operator for the international lawn and garden products industry, said yesterday that it has entered into a long-term e-commerce agreement with the hardware distributor Orgill, considerably strengthening the Internet company's foothold in the $7.5 billion industry.


The agreement calls for Egarden, a subsidiary of U.S. Home & Garden Inc., San Francisco, to provide Orgill's approximately 5,000 dealer/customers with a "dedicated room." It will allow consumers to pick and choose from a selection of more than 50,000 lawn and garden products and outdoor accessories from more than 175 suppliers.


Orgill, which employs more than 1,500 workers, ranks as the fourth-largest hardware distributor in the United States.


"This agreement is a clear win for both companies," said Robert Kassel, CEO of U.S. Home & Garden. "Delivering value-added services in a reliable, efficient Internet environment is important to us, and we are pleased to be offering this to Orgill's customers."


Orgill becomes the latest in a growing number of companies to form long-term alliances with Egarden. The agreement further calls for Egarden to provide Orgill customers with the ability to search multiple suppliers' products simultaneously, order from multiple companies on one consolidated order form, track order status and aggregate reporting capability.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.