The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.
A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.