Packaging

Tetra Pak's Refreshingly Targeted Direct Marketing

Tetra Pak's Refreshingly Targeted Direct Marketing

By

The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

By

Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Perrier cans have a svelte new look

Perrier cans have a svelte new look

Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.

Does your direct mail need a facelift?

Does your direct mail need a facelift?

A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.