Packaging

Tetra Pak's Refreshingly Targeted Direct Marketing

Tetra Pak's Refreshingly Targeted Direct Marketing

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The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Perrier cans have a svelte new look

Perrier cans have a svelte new look

Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.

Does your direct mail need a facelift?

Does your direct mail need a facelift?

A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...