Packaging

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers By

Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Perrier cans have a svelte new look

Perrier cans have a svelte new look

Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.

Does your direct mail need a facelift?

Does your direct mail need a facelift?

A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.