Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.
A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.