Packaging

Tetra Pak's Refreshingly Targeted Direct Marketing

Tetra Pak's Refreshingly Targeted Direct Marketing

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The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Perrier cans have a svelte new look

Perrier cans have a svelte new look

Ryan Partnership's design work for Perrier stays true to the brand's personality—refreshing, premium, modern, and clean.

Does your direct mail need a facelift?

Does your direct mail need a facelift?

A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.

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