Packaged Goods

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

October 26, 2009

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations
 

Beauty ads gel with men

Mary Elizabeth Hurn October 12, 2009

Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them
 

Creative solutions from Doritos, Club ABC Tours, Meg Whitman

October 12, 2009

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
 

Social keeps lifestyle brand healthy

Kevin McKeefery September 14, 2009

Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
 

DMNews talks with Diego Saenz, president of PetPlace.com

September 11, 2009

Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com
 

Butterfinger brings back old slogan for social effort

Kevin McKeefery July 23, 2009

After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.
 

Johnnie Walker private tasting by Wunderman

June 30, 2009

Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
 

Bliss extends its WOM focus with SheSpeaks partnership

Dianna Dilworth June 15, 2009

Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new Best of Skintentions daily moisturizer.
 

New magazine targets frozen and dairy grocery industry

Lauren Bell June 09, 2009

Highlighting the continued strength of the grocery industry, a new magazine for buyers and sellers of frozen and dairy products will launch this summer. Frozen and Dairy Buyer, slated to debut in August, will target buyers of frozen and dairy foods at the supermarket HQ level and those involved with the sale of such products to consumers, as well as some manufacturers.
 

Similac Strong Moms by Wunderman

June 04, 2009

Nick Moore, chief creative officer at Wunderman, explains the inspiration behind the infant formula's Strong Moms community and CRM campaign.
 

Gaining greater returns from the grocery store

Lorne Schwartz, CEO, MEI Computer Technology Group Inc. June 03, 2009

Consumer packaged goods (CPG) manufacturers have been using trade funds for decades now in order to influence retailers and to collaborate on marketing programs that ultimately shape consumer behavior. The rise of store brands, complex and expensive demand data, regulatory issues, and an expanding marketing mix all combine to further complicate the process. Add to that a general lack of cooperation and common goals between suppliers and retailers, and trade promotions management starts to look like a pretty hairy problem.
 

Grocery chains intensify loyalty efforts

Lauren Bell June 03, 2009

K-VA-T, a regional chain of grocery stores in the Southeast, has started implementing Retalix Loyalty software to manage the latest phase of its customer loyalty program. The 106-store chain was already using Retalix StoreLine and HQ software to manage point-of-sale and price management, but still put out an RFP to about 20 vendors before choosing Retalix Loyalty. The new system, which will manage the Food City ValuCard Baby Club, Kids Club, Pet Club and Wine Club programs, delivers targeted, personalized offers to consumers and tracks offer performance in real-time.
 

EsteeLauder.com by Organic

June 01, 2009

Estee Lauder wanted a Web site that would allow them to connect with their key consumer and help extend the brand's reach with new opportunities for engagement. Based on brand and consumer behavior insights, Organic set out to design a site that was as beautiful as the products themselves.
 

Skittles.com by Agency.com

May 28, 2009

The new www.skittles.com draws upon content created by fans and consumers to populate the site they are viewing. Upon arrival, fans are greeted by an overlay which sits upon sites such as Twitter, Facebook and Flickr. The overlay goes with you and connects you, wherever you go throughout the site.
 

Archway moves into consumer promotions with acquisition

Chantal Todé May 27, 2009

Archway Marketing Services, which provides fulfillment services, print management and business intelligence to businesses, has entered a deal to acquire the supply chain management division of Resolve. The deal is expected to close at the end of June. While the two companies have competed in the past on the business-to-business side on fulfillment of marketing and point-of-sale materials, the deal with Resolve brings capabilities in consumer-facing marketing materials.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

IMC2

May 18, 2009

IMC2 is a large, independent digital agency with strength in developing online strategies for clients, including many from the consumer packaged goods and pharmaceutical industries. A notable stable of proprietary tools help translate strategy into effective customer engagements. The agency's work for Alli is considered best-of-breed at engaging consumers using social media. Click headline above to view IMC2's full profile, complete with capabilities and company history.
 

MRM Worldwide

May 18, 2009

As brands increasingly seek out highly targeted and measurable digital marketing solutions, MRM seeks to produce creative campaigns for its clients, through e-mail, search, online advertising, social media marketing or response-driven direct mail. The agency also has over 200 employees dedicated to data and analytics, including data strategists and statisticians. Click headline above to view MRM's full profile, complete with capabilities and company history.
 

Brewery picks new AORs anticipating national push

Cara Wood May 14, 2009

Oregon-based craft beer distillery Deschutes Brewery began distributing in Utah today, bringing its total to 14 US states. The beer company selected North and Campbell Consulting Group Inc. as its agencies of record for creative and public relations earlier this week. The new agency appointments were made to help the 20-year old, privately owned beer maker manage its marketing as it moves toward becoming a national brand, according to Jason Randles, marketing manager at Deschutes.
 

Winn-Dixie to grow data warehouse

Lauren Bell May 07, 2009

Grocery chain Winn-Dixie Stores is expanding its Teradata data warehouse in an effort to improve its use of data and analytics in marketing. Winn-Dixie will add additional subject matter areas to its Teradata Enterprise Data Warehouse, which currently houses multiple terabytes of data that Winn-Dixie uses for merchandising, supply chain and marketing analytics.
 

Galaxy Nutritional Foods names Engauge AOR

Lauren Bell May 06, 2009

Galaxy Nutritional Foods has named Engauge its first-ever full-service agency of record as part of a rebranding strategy for its Veggie brand of soy-based cheese alternative. The new campaign, slated for September, will incorporate traditional print and PR as well as online ads, a revamped GalaxyFoods.com Web site and social networking on sites like Twitter.
 

Method selects Euro RSCG SF as its new digital agency

Chantal Todé May 04, 2009

As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.
 

Edmunds starts up
mobile WAP site

Dianna Dilworth May 04, 2009

Automotive destination Edmunds.com has redesigned its site to be formatted for the mobile Web in a move to reach automotive consumers on the go.
 

Coors hopes for blockbuster results from chilly campaign

Dianna Dilworth May 04, 2009

The Coors Brewing Company has launched a new campaign to support its new Coors Light "cold-activated" cans. Later this month, Coors will introduce eight-, 10-, 12- and 16-ounce Coors Light and Coors Banquet in the cans, which let drinkers know when the beer is at the optimal drinking temperature by turning the mountain design on the can blue.
 

Church & Dwight opens wide with integrated campaign

May 04, 2009

Backed by an integrated marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as
an economical alternative to other higher-priced sonic models.
 

Mobile is the cherry on top of Dairy Queen's marketing

Dianna Dilworth May 04, 2009

Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet.
 

Print-only catalogs losing ground

Chantal Todé April 28, 2009

The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to the 2009 National Directory of Catalogs. Continuing a trend from the past several years, however, the number of print catalogs with online editions grew from 8,675 to 8,894 from last year. Catalogs available in online-only formats totaled 2,011, up from 1,868 last year.
 

Kmart, other add printable coupons to Web sites

Chantal Todé April 23, 2009

Kmart, CVS, Walgreens and H-E-B are the latest retailers to put printable coupons on their Web sites supplied through Coupons.com's digital coupon distribution network. "This is the future of merchandising," said John Moritz, division VP, marketing planning at Kmart, in a statement. "It's the perfect way for online marketing to drive in-store sales, and customers win in the process."
 

A flurry of social justice

April 20, 2009

What ingredients would be in your ice cream? Ben & Jerry's are seeking their next fair trade flavor in the "Do the world a flavor" contest. Ice cream concoctors can enter the contest at www.benjerry.com. Using the "flavor generator," visitors mix a variety of ice creams and other ingredients, upload a photo for the pint and name their confection.
 
 

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