PacifiCare Health, Compaq Start Site for Seniors

Share this article:
PacifiCare Health Systems and Compaq Computer Corp. said yesterday they will form an Internet company for senior citizens.


The new company, SeniorCo, will be based in Irvine, CA, and will operate Senior.com, which will include information and e-commerce geared to senior citizens' interests. The site will include financial services, health, travel and leisure information. Seniors also will be able to purchase bundled Compaq computer goods through the site. Both companies will jointly own the new venture.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.