Overton's signs affiliate agreement with LinkConnector

Share this article:

Overton's, a boating and watersports retailer owned by Gander Direct Marketing Services, signed an affiliate marketing agreement with LinkConnector, effective April 9.

“A lot of the publishers in the LinkConnector network play well with our brand, and we feel like we can increase our online brand awareness through affiliate marketing, said Patrick Williams, Web acquisition manager at Gander Direct Marketing Services. “We've seen good growth in the network.”

Williams said that his company is familiar with the LinkConnector brand because LinkConnector manages the flagship Gander Mountain brand's affiliate program. The partnership was announced April 13.

“They've got a strong network, and strong customer service,” Williams said.

Overton's will continue a relationship with the Google Affiliate Network as well, Williams added.

A LinkConnector representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.