Overton's signs affiliate agreement with LinkConnector

Share this article:

Overton's, a boating and watersports retailer owned by Gander Direct Marketing Services, signed an affiliate marketing agreement with LinkConnector, effective April 9.

“A lot of the publishers in the LinkConnector network play well with our brand, and we feel like we can increase our online brand awareness through affiliate marketing, said Patrick Williams, Web acquisition manager at Gander Direct Marketing Services. “We've seen good growth in the network.”

Williams said that his company is familiar with the LinkConnector brand because LinkConnector manages the flagship Gander Mountain brand's affiliate program. The partnership was announced April 13.

“They've got a strong network, and strong customer service,” Williams said.

Overton's will continue a relationship with the Google Affiliate Network as well, Williams added.

A LinkConnector representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.