Overstock.com teams with Tour de France on sweepstakes

Share this article:

Overstock.com is conducting a sweepstakes, sponsored by the Tour de France, to engage consumers in the “active lifestyle demographic,” said Stormy Simon, SVP of customer experience at the company. The “On Tour with Tour de France” sweepstakes, which will run through May 30, will give one consumer a trip to France for the cycling event.

To become eligible, consumers must register on the sweepstakes' microsite and disclose their name, email address, phone number and date of birth. By entering, consumers consent to receive promotional materials from Overstock.com, according to the contest's privacy rules. They can also sign up for the Salt Lake City-based company's email marketing list.

Simon said the company doesn't have anything “specific that in mind for remarketing” but that it will “just keep consumers informed on the contest and the tour.”

“We won't email folks without them opting in,” she said.

The company will award a grand, second and third prize to three randomly selected consumers. The grand prize includes two roundtrip tickets to Paris from anywhere in the contiguous 48 states, a four nights' hotel stay in Paris, roundtrip air passage for two from Paris to Pau, France, and two VIP packages for the July 15 and 16 stages of the Tour de France.

The second-place winner will receive a Cycle Force bicycle valued at $400. The third-place winner will receive a Cycle Force bicycle accessory package valued at $75.

Overstock.com will promote the sweepstakes, which was designed in house and sponsored by the Tour de France, on its homepage and through Facebook and Twitter.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.