Overstock expands internationally

Share this article:

Overstock.com will open its doors to international consumers, selling to customers in 34 countries including Canada and those in the European Union.

The company began soft launches in some of the countries on August 27. It plans to expand beyond the initial 34 countries sometime next year. Previously, only US consumers could purchase from the site.

"Many international markets are underserved by online retail," said Patrick Byrne, Overstock.com chairman and CEO, in a statement. "With the weakness of the dollar the time has never been better for international customers to purchase American goods, creating a great opportunity for us."

International customers can purchase items in local currencies. Prices will be adjusted daily with exchange rates.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.