Overstock Ends Amazon Deal After Poor Sales

Share this article:
Overstock.com is pulling out of a partnership with Amazon.com after netting one sale in 10 days at Amazon's PC store.


Overstock said it will remove about 40 refurbished computers from the PC store portion of Amazon.com and 700 items from Amazon's electronics department.


However, the deal only drew one computer sale of $300 in its first ten days, and Overstock decided to terminate its relationship with Amazon as a whole.


"It's not just about the sales," said Patrick Byrne, chief executive officer at Overstock, Salt Lake City. "Amazon doesn't understand the principles of retail. They have a focus on technology. We focus on retail."


Amazon, Seattle, did not return calls Monday.


Overstock is one of many companies Amazon signed with to provide used computers for its PC store.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.