Oversight, compliance company started for magazines

Share this article:

Former director at Hearst Communications, Bridget Wells, has started Periodical Watchguard, LLC, an independent company that provides oversight and compliance review for the magazine industry.

The company aims to make client members aware of compliance issues, highlight fraudulent offers of periodicals by unauthorized sellers, offer assistance with legal follow up and quantify the resulting loss of profits from consumer sales.

Periodical Watchguard will also maintain a Professional Advisory Board to ensure industrywide coverage. The board will consist of prominent circulators, agents and other leading industry representatives.

Advisors will work with publishers and agents to stay on top of the needs and activities within the industry.

Ms. Wells previously served as the director of partnership marketing, agency resources and ABC Services at Hearst Communications. She was responsible for third party sales for all of the 18 consumer magazine titles.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.