Over the Rainbow Names Strategic Solutions

Share this article:
Michael Mesic, a former senior Brann Worldwide marketing executive, has launched his own firm and already bagged the nonprofit Over the Rainbow Association for people in wheelchairs as its first client.


Called the Strategic Solutions Group Consulting, the Evanston, IL, firm will offer counsel, Web development, marketing and fundraising implementation for the association. This, in turn, will help Over the Rainbow improve its fundraising and informational programs.


"It was just awarded based on a relationship I had with people there," Strategic Solutions president Mesic said. "The mandate is really to help them put together a strategic plan for the future. What we're engaged in is helping them expand what they're doing nationally and having their approach become part of a larger organization."


Over the Rainbow plans to offer in-depth information for the communities it serves. The nonprofit wants to become the ultimate resource for all aspects and issues related to people who use wheelchairs.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.