May 01, 2011
Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.
E-commerce service provider Digital River is eliminating 120 positions globally as part of a realignment that will see the outsourcing of its customer service operations and growth in its product development and sales areas. "This is not a downsizing," said Ed Merritt, VP, investor relations at Digital River. By contracting with outsourcing provider Sitel to manage its customer e-mail and phone inquiries beginning September, "the level of service provided to customers will be better than we can provide," said Merritt.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
