Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.
E-commerce service provider Digital River is eliminating 120 positions globally as part of a realignment that will see the outsourcing of its customer service operations and growth in its product development and sales areas. "This is not a downsizing," said Ed Merritt, VP, investor relations at Digital River. By contracting with outsourcing provider Sitel to manage its customer e-mail and phone inquiries beginning September, "the level of service provided to customers will be better than we can provide," said Merritt.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.