Outi Tuomaala

Outi Tuomaala is an executive vice president at L-Soft. She can be reached at outi@lsoft.com.

Most Recent Articles by Outi Tuomaala

Getting to "Yes! Yes!": Double opt-in as a power practice

Getting to "Yes! Yes!": Double opt-in as a power practice

As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate e-mail marketers place permission among the top best practices. Double opt-in, or double-confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins.

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