Outi Tuomaala

Outi Tuomaala is an executive vice president at L-Soft. She can be reached at outi@lsoft.com.

Most Recent Articles by Outi Tuomaala

Getting to "Yes! Yes!": Double opt-in as a power practice

Getting to "Yes! Yes!": Double opt-in as a power practice

As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate e-mail marketers place permission among the top best practices. Double opt-in, or double-confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.