As e-mail marketing matures, and quality triumphs over quantity, it is time to refocus on the permission and double opt-in processes. Most legitimate e-mail marketers place permission among the top best practices. Double opt-in, or double-confirmed opt-in, is the gold standard. When these processes are implemented, everyone wins.
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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
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Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.