As plans for summer weekend getaways are set in motion, people are gearing up for the great outdoors — and we're rating the retailers.
Amazon.com has launched a destination shopping site for outdoor recreation items at amazon.com/outdoors. To support the launch, Amazon is offering a free National Parks and Federal Recreational Lands pass to virtual store visitors who make a qualifying purchase of $299 or more. Amazon will also offer customers a chance to pre-order a DVD set of the forthcoming Ken Burns PBS documentary, "The National Parks — America's Best Idea."
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.