Outdoor Life Network, Away.com Launch Adventure Contest

When someone registers online for the contest, they will become a member of

Away.com, which is free. To be a member, they give us their email address,

first name, last name and zip code. They also have the option of telling us

their preferences for travel and receiving our email newsletter, Your Daily

Escape. We do not sell names to anyone. You can read our privacy policy on

the site. Our member base is very important to us because we can sell

advertising against it and in-turn sell trips to our recurring visitors to

the site. The zip code will help us regionalize our content and ad sales

for Your Daily Escape and other offerings in the future.

We will not be handling post card entries and you'll want to ask OLN what

they plan to do with those names. Those who enter by postcard will not

become Away.com members.

This is a great opportunity to prove our concept of becoming a contest

facilitator for other companies in a b to b play to generate revenue and

more members in the future.

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