January 18, 2012
To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
January 01, 2012
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
November 23, 2011
Some anthropomorphic brand mascots are cute. Take the iconic Tony the Tiger and his highly quotable Frosted Flakes catchphrase, "They're Grrrrreat!" And then there are the food mascots that seem to be so taken with their own deliciousness that they happily offer themselves up for the slaughter. The jolly cartoon turkey on the packaging of Koch's Turkey Farm brand Lil' Gobblers Turkey Bites seems a little too happy, considering he's advocating the consumption of turkey nuggets.
November 09, 2011
If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000.
November 01, 2011
Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
