Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.
To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
Some anthropomorphic brand mascots are cute. Take the iconic Tony the Tiger and his highly quotable Frosted Flakes catchphrase, "They're Grrrrreat!" And then there are the food mascots that seem to be so taken with their own deliciousness that they happily offer themselves up for the slaughter. The jolly cartoon turkey on the packaging of Koch's Turkey Farm brand Lil' Gobblers Turkey Bites seems a little too happy, considering he's advocating the consumption of turkey nuggets.
If someone assembled together all the billboards in the U.S., how many football fields would they cover? According to the makers of "This Space Available," a new documentary examining the "blight of visual pollution" in cities across the globe, the answer is 60,000.
Walking the streets of New York City after a recent Sunday brunch, an out-of-town friend delighted in the sight of a woman making her way home in what seemed to be the outfit she had worn out the night before. "That's what I love about New York: the anonymity," my friend said.
Company of the week
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.