Out Of Home Campaign

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

Live, From Chicago and Boston! It's the Greater Fort Lauderdale Conventions & Visitors Bureau...

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How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.

Brands digitize out-of-home campaigns to bolster consumer interaction levels

Brands digitize out-of-home campaigns to bolster consumer interaction levels

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Billboards and installations usually remain static. However, after credit card company MasterCard rolled out its "Priceless New York" campaign in July, it wasn't the TV ads, the dedicated blog, the social media or online banner ads that were arguably the most direct digital components.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...