Out Of Home Campaign

Brands digitize out-of-home campaigns to bolster consumer interaction levels

Brands digitize out-of-home campaigns to bolster consumer interaction levels

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Billboards and installations usually remain static. However, after credit card company MasterCard rolled out its "Priceless New York" campaign in July, it wasn't the TV ads, the dedicated blog, the social media or online banner ads that were arguably the most direct digital components.

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