For five years, dealership Ball Automotive Group shirked in-mall advertising as a means to lure consumers for a test drive.
A movie about a deadly fast-spreading disease is nothing new, as fear of illness is a fairly universal sort of paranoia. But it's a recurring theme in cinema for a reason — as humans, we tend to be simultaneously horrified and fascinated by that which has the ability to kill us. The new outdoor advertising for the movie Contagion is incredibly ingenious in that it plays to both senses.
Social channels deliver deeper consumer interactions and provide marketers with better ROI than traditional media channels, according to a study conducted by social marketing firm Crowdtap and marketing consultant Joanna Seddon.
Automaker's creative approach sets it apart from the tournament crowd to promote brand to 'influencers'
Insurance company connects with sports fans using in-venue hub and digital channels.
Two topics we're keeping an eye on at Direct Marketing News are the intersection of direct marketing and out-of-home advertising, and the way brands are using location-based services, such as Foursquare, to market their products.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.