Out-of-home ads plus Foursquare equals $50K for an endangered species

Share this article:

Two topics we're keeping an eye on at Direct Marketing News are the intersection of direct marketing and out-of-home advertising, and the way brands are using location-based services, such as Foursquare, to market their products.

Earthjustice, a nonprofit environmental organization, has combined the two in a San Francisco campaign.

Its effort encourages Bay Area commuters to check in on Foursquare when they see Earthjustice ads. In return, an Earthjustice donor will donate $10 for every check in to save the American pika.

The campaign “appears to be among the first to let people check in at a physical billboard, a tactic that has proved successful for the firm and could be attractive to other advertisers,” according to The New York Times. Minneapolis, MN-based agency Human Ideas worked on the campaign.

Some early results, according to the Times: Commuters have checked in at the billboards more than 5,700 times, meeting the nonprofit's $50,000 fundraising goal.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...