Our Town National New Mover Ride-Along Program - Leon Henry Inc.

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Our Town National New Mover Ride-Along Program

Manager: Leon Henry Inc.

Previous manager: In-house

Description: Inserts will ride along with the Our Town New Mover Mailing, which includes a welcome letter, new mover survey, community magnet and an array of gift certificates. The file includes consumers who respond well to offers including apparel, books, checks and labels, collectibles, credit cards, electronics, finance, food, fundraising, gardening and travel. The list is 75% female, with most members between the ages of 25 and 55 and with an annual household income of $50,000 to $100,000.

Type: Ride along program

Selectivity: None

Size: 4.775MM/year

Price: $50/M

Contact: Teresa Cioffoletti

E-mail: teresac@leonhenryinc.com

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