ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
How the Academy Awards and other major events help marketers build customer relationships.
In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.'
JCPenney's spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail brand's new logo. The company said it revamped the logo to bring younger and lapsed consumers into its stores. JCPenney worked with AOR Saatchi & Saatchi on the campaign, which will launch February 27.
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