Oscars

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.

And the Winner Is...the Customer

And the Winner Is...the Customer

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How the Academy Awards and other major events help marketers build customer relationships.

Will Oscar spots be more on target than Super Bowl ads?

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In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.'

JCPenney unveils new logo, plans Oscar-night launch for spring campaign

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JCPenney's spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail brand's new logo. The company said it revamped the logo to bring younger and lapsed consumers into its stores. JCPenney worked with AOR Saatchi & Saatchi on the campaign, which will launch February 27.

Oscars get Twittery

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