Oscars

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.

And the Winner Is...the Customer

And the Winner Is...the Customer

By

How the Academy Awards and other major events help marketers build customer relationships.

Will Oscar spots be more on target than Super Bowl ads?

By

In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.'

JCPenney unveils new logo, plans Oscar-night launch for spring campaign

By

JCPenney's spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail brand's new logo. The company said it revamped the logo to bring younger and lapsed consumers into its stores. JCPenney worked with AOR Saatchi & Saatchi on the campaign, which will launch February 27.

Oscars get Twittery

By

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...