Orvis and Volvo Ink Deal

Share this article:
Orvis Inc., Manchester, VT, and Volvo Cars of North America Inc., Rockleigh, NJ, earlier this month signed a multiyear marketing agreement.


Under the terms of the contract, Volvo intends to advertise in Orvis' catalog and Orvis plans to use Volvo cars in its ads and promotions.


The companies think they are a good fit for one another because their customers share common values, a commitment to quality and concern for the environment.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.