Orvis and Volvo Ink Deal
Orvis Inc., Manchester, VT, and Volvo Cars of North America Inc., Rockleigh, NJ, earlier this month signed a multiyear marketing agreement.Under the terms of the contract, Volvo intends to advertise in Orvis' catalog and Orvis plans to use Volvo cars in its ads and promotions.
The companies think they are a good fit for one another because their customers share common values, a commitment to quality and concern for the environment.
