Orlov to Head Wunderman's Ford Account

Share this article:
Wunderman named Alexei Orlov to the new position of president and chief operating officer of the Ford Automotive Worldwide group to handle the Ford, Jaguar, Land Rover, Volvo and Mazda brands.


Orlov will handle one of Wunderman's largest clients. He will run the service offering and automotive-related operations across the agency worldwide. Wunderman is part of WPP Group PLC's Young & Rubicam brands.


The new reporting structure will not affect Wunderman's Lincoln Mercury business. It continues to report to the agency's North America division.


Based in London, Orlov will report to Daniel Morel, New York-based chairman/CEO of Wunderman, and work with Satish Korde, WPP's president of the Ford Motor Group account.


Orlov's appointment was planned before the Jaguar end of the business went under review, Wunderman spokesman Andrew Sexton said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.