Oriental Trading appoints Johnson SVP of marketing

Share this article:

Multichannel party supply retailer Oriental Trading named Dave Johnson SVP of marketing May 21. 

Johnson, based in Omaha, NE, will oversee the company's marketing and creative functions.

He last served as founder and president of Wisconsin-based agency Crosspoint Marketing. His client-side experience includes five years as EVP of direct marketing and e-commerce for School Specialty Inc. He also worked at Land's End for 15 years, including five years as VP of direct marketing.

“[Johnson's] extensive database and direct marketing experience — as well as his knowledge of consumer, educational, nonprofit and b-to-b customer segments — will help accelerate our growth going forward,” said Sam Taylor, CEO of Oriental Trading, in a statement.

Oriental Trading could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.