The ideas circulating at Advertising Week 2009 are sounding a bit like things I've heard before. Wired editor Chris Anderson talked about the concept of fremium, or giving a way content for free and charging for premium kind of content. This idea, while still worthy of consideration, especially for media companies, is something that has been tossed around by companies like the NYTimes and bands like Radiohead. Give the news or the songs away for free, but charge for the vinyl or the long form story as the Times did with The Times Select.
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...