Organic promotes Scarfi to CEO

Share this article:
Organic, Inc
Organic, Inc

Omnicom Group digital agency Organic appointed Marita Scarfi CEO on April 28. Promoted from EVP and COO, she replaced Mark Kingdom, who left in May 2008 to become CEO of Second Life.

In the past two years, Scarfi led the agency in partnership with Chairman Jonathan Nelson and Chuck Russo, chief development officer. Nelson was named CEO of Omnicom Digital last October, while Russo left the agency to join Corbett Accel Healthcare Group as chief experience officer in July 2009.

Scarfi, who joined the agency as its 40th employee in 1996, said she will focus on growing the agency's analytics practice, as well as its predictive modeling capabilities.

“The more we can have data predict the outcome of consumer behavior and sales, the more it can inform us in the type of creative we work on for our clients to drive sales,” she said. “Marrying data from across the different digital platforms helps us be more proactive as marketers.”

Scarfi added that another goal is to grow the agency globally, in particular through aggressive expansion into Europe.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.