Organic, FutureBrand exec launches consultancy

Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8.

The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said.

The company has two clients, one each in the financial services and technology sectors, but Beck declined to name them. The three-person shop focuses entirely on strategy and brand reputation, and there is no creative or design offering, Beck said.

“We are a pure play management consultancy that can speak across a client's marketing, finance and operational needs,” he said. “Everything we do is related to customer-led growth and ranges from marketing strategy to portfolio and brand management to organizational design and ROI measurement.”