Organic, FutureBrand exec launches consultancy

Share this article:

Stephen Beck, former chief strategy officer at digital agency Organic and one-time co-CEO of FutureBrand, launched management consultancy cg42 on February 8.

The Wilton, CT-based firm will help companies maintain a consistent brand presence and market themselves according to their core deliverables, Beck said.

The company has two clients, one each in the financial services and technology sectors, but Beck declined to name them. The three-person shop focuses entirely on strategy and brand reputation, and there is no creative or design offering, Beck said.

“We are a pure play management consultancy that can speak across a client's marketing, finance and operational needs,” he said. “Everything we do is related to customer-led growth and ranges from marketing strategy to portfolio and brand management to organizational design and ROI measurement.”

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.