Org Chart: EMusic Rewards membership

Share this article:

Company: eMusic

Team size: 20

What's new: Creating business partnerships and rewards programs for members

Subscription-based music club eMusic organizes its marketing efforts — and its marketing and business development chart — to emphasize its benefits for members. “Our communications are set up across the membership experience, to make sure there is consistent messaging,” said Lee Nadler, CMO of eMusic. “Obviously, there are different channels that we use to connect with potential members. Some are more brand focused, like print and out-of-home, and others are more direct-response-driven, like online marketing, e-mail marketing and so forth.”

EMusic segments its marketing employees into four divisions under Nadler, who joined the company in January. Four vice presidents oversee acquisition marketing, retention marketing, corporate communications and business development. The acquisition unit manages brand and direct response marketing, while the retention team oversees member communications and access and rewards programs. Social media falls under corporate communications, while the business development unit forges partnerships with other brand marketers. 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

Brooklyn Nets Reboot a Storied Basketball Brand

Brooklyn Nets Reboot a Storied Basketball Brand

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

All Marketing Is Direct

All Marketing Is Direct

Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.