Org Chart: Children's Miracle Network's agency-style direct marketing
Company: Children's Miracle Network
Team size: Eleven
What's new: Adjusting the organization's fundraising network for new technologies
The Children's Miracle Network runs a direct marketing group for its affiliated hospitals. The group is comprised of six branches and is “operated more like a direct marketing agency,” said Robert Banner, VP of direct marketing at the nonprofit.
Six department heads report to Banner, who reports to Steve Oshin, SVP of program fundraising, and Craig Sorensen, CMO. They lead groups for media backend support, client services, creative services, direct marketing production, IT application design, and donor services and cashiering. Programs and services include direct mail for both the Children's Miracle Network and the Cure Kids Cancer program.
The Children's Miracle Network communicates with existing and prospective donors by direct mail, phone, text message, broadcast and radio, and even raises money through video gaming initiatives. Because of the size of its database, the group's marketers also work very closely with its IT and backend support personnel.