Oreo's twisted ways to enjoy the cookie

Share this article:
Oreo's twisted ways to enjoy the cookie
Oreo's twisted ways to enjoy the cookie

In August Oreo reached the halfway mark of its 100-day Oreo Daily Twist campaign, which portrays historic and current events from the perspective of America's favorite cookie.

Whether an Oreo cookie is rolling past the Eiffel Tower for the Tour de France or filled with red icing for the Mars rover landing, the Oreo brand displays milestones in a fun and engaging way. Viewers can “like,” tweet, and pin the cookies from Nabsico's Daily Twist website and suggest future events to include in the campaign. Some images are interactive; for example, consumers can help the chocolaty morsel pole vault into a glass of milk or perform different yo-yo tricks.

A live Facebook feed listed underneath each image allows viewers to comment on the cookie of the day and ask for help when event titles and images are ambiguous. Users can also visit the campaign's Tumblr page to click on images that lead to news articles explaining the event of the day.

How sweet is that?

Check out more social campaigns and see how they rated:
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Marketing Chatter: September 2014

Marketing Chatter: September 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Marketers Aren't Too Cool for the Ice Bucket Challenge

Marketers Aren't Too Cool for the Ice Bucket ...

The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.

Shakira Teams With Activia to Conquer Darth Vader Jr.

Shakira Teams With Activia to Conquer Darth Vader ...

The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.