Oreo awards 360i digital business

Share this article:

Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.

Spokespersons for both the brand and the agency confirmed the hire, but both declined to comment further. The agency appointment was first reported by Advertising Age.

A Kraft spokesperson would not disclose which agencies competed, or if Razorfish was one of them. A Razorfish representative could not be immediately reached for comment.

Draftfcb will continue to serve as Oreo's advertising agency of record.

Other 360i clients include Nestle and Colgate.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: