Oreo awards 360i digital business

Share this article:

Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.

Spokespersons for both the brand and the agency confirmed the hire, but both declined to comment further. The agency appointment was first reported by Advertising Age.

A Kraft spokesperson would not disclose which agencies competed, or if Razorfish was one of them. A Razorfish representative could not be immediately reached for comment.

Draftfcb will continue to serve as Oreo's advertising agency of record.

Other 360i clients include Nestle and Colgate.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.