Orchard Brands awards Media Horizons insert management
Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. The list company will manage programs for 18 Orchard properties.
"There are multiple programs in two categories: package inserts and catalog blow-ins," said Alan Kraft, president of Media Horizons Management. "A couple of the brands are consolidated — for example, all the Arizona programs are consolidated into a single program."
Across Orchard, Kraft expects 20 million packages and 500 million blow-in opportunities. He added that the cost per thousand ranges from $25 to $55.