Orbitz touts reliability in new campaign

Share this article:
Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.

The campaign uses e-mail, TV and online ads, and social media, including Twitter and Facebook. It was headed by Orbitz VP of brand marketing Deborah Italiano and created by the agency BBDO New York.

The tagline is “When you Orbitz, you know.” The campaign touts the company's website features, which include easy-to-find pricing, unfiltered customer reviews, interactive maps and photos and virtual tours of hotels. The campaign targets the “heavy hotel booker,” said Brian Hoyt, VP of communications and government affairs at Orbitz.

“I think it's to help consumers understand that we have the tools, resources and services to provide them the assurance they need to know, and what to expect on Orbitz,” Hoyt said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.