Orbitz touts reliability in new campaign

Share this article:
Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.

The campaign uses e-mail, TV and online ads, and social media, including Twitter and Facebook. It was headed by Orbitz VP of brand marketing Deborah Italiano and created by the agency BBDO New York.

The tagline is “When you Orbitz, you know.” The campaign touts the company's website features, which include easy-to-find pricing, unfiltered customer reviews, interactive maps and photos and virtual tours of hotels. The campaign targets the “heavy hotel booker,” said Brian Hoyt, VP of communications and government affairs at Orbitz.

“I think it's to help consumers understand that we have the tools, resources and services to provide them the assurance they need to know, and what to expect on Orbitz,” Hoyt said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.