Oracle Introduces Intelligent Warehouse

Share this article:
Oracle, Redwood Shores, CA, released a new product last month called Intelligent Warehouse that it says will help dot-com companies and e-businesses analyze and leverage e-commerce data for targeted customers campaigns.


By combining existing customer data from Enterprise Resource Planning and customer relationship management applications as well as external data sources, Oracle's Intelligent Warehouse can deliver the insight a company needs to differentiate their service and product offerings and enable personalized online shopping experiences required to capture market share.


The Intelligent Warehouse has other tools that can facilitate the analysis of online customer data and click streams. The analyses are delivered as XML-based reports and drill downs that can be accessed on a corporate intranet or portal using a browser.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.