Oracle Completes Asset Purchase of Sigma Dynamics

Share this article:

Oracle Corp. plans to acquire the intellectual property assets of Sigma Dynamics, a provider of real-time predictive analytics technology.

Financial details were not disclosed in Oracle's Aug. 23 announcement

The company said it expects the deal will enhance its Oracle Business Intelligence Suite and Oracle Fusion Middleware.

Redwood Shores, CA-based Oracle  said Sigma Dynamics' Real-time Decision software combines customer insight and business requirements to make the best recommendation in each customer interaction and operational decision by adapting to changing information.

Key decision applications include real-time offer management, field service optimization, predictive call routing and fraud detection.

Sigma Dynamics is the technology foundation for Oracle's Siebel Real-Time Decisions product within the Oracle Business Intelligence Suite. Oracle plans to continue making Sigma Dynamics' technology offerings available as a standalone and in conjunction with Oracle's full range of enterprise applications.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.