Oracle Completes Asset Purchase of Sigma Dynamics

Share this article:

Oracle Corp. plans to acquire the intellectual property assets of Sigma Dynamics, a provider of real-time predictive analytics technology.

Financial details were not disclosed in Oracle's Aug. 23 announcement

The company said it expects the deal will enhance its Oracle Business Intelligence Suite and Oracle Fusion Middleware.

Redwood Shores, CA-based Oracle  said Sigma Dynamics' Real-time Decision software combines customer insight and business requirements to make the best recommendation in each customer interaction and operational decision by adapting to changing information.

Key decision applications include real-time offer management, field service optimization, predictive call routing and fraud detection.

Sigma Dynamics is the technology foundation for Oracle's Siebel Real-Time Decisions product within the Oracle Business Intelligence Suite. Oracle plans to continue making Sigma Dynamics' technology offerings available as a standalone and in conjunction with Oracle's full range of enterprise applications.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.