Oracle agrees to acquire Endeca

Share this article:

Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies. Terms were not disclosed.

The acquisition enables Oracle to provide its clients with Endeca technology designed to analyze unstructured data and gather business intelligence. Endeca will help Oracle create a technological platform to process, store, manage, search and analyze structured and unstructured information together, Oracle said in a statement.

Paul Greenberg, managing principal of The 56 Group, an enterprise applications consulting firm, said the agreement complements Oracle's July acquisition of Inquira, a knowledge management vendor.

“Oracle acquired Inquira to manage structured data and to capture information that can be turned into knowledge in some fashion,” said Greenberg. “Endeca enables Oracle to capture and analyze data and tie it back to the e-commerce platform. Oracle has incorporated a strategy to make knowledge and insight a major part of their offerings and tie this into CRM and e-commerce.”

Endeca generates roughly $150 million a year in revenue, according to reports.

The acquisition is expected to close before the end of the year. An Oracle spokeswoman refused to provide additional comment on the acquisition until the deal closed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.