ORA Forms New Internet Marketing Company

Share this article:
Oliver, Russell & Associates, Boise, ID, a marketing and communications firm, said yesterday that it is spinning off its interactive component into an independent business named o-positive Inc.


"o-positive will focus on the building and marketing of digital businesses," said Russ Stoddard, who will serve as president of both ORA and o-positive. "It will differentiate itself by basing its work on business strategy and supporting that strategy through development of highly interactive, branded user experiences and engaging proprietary content."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.