Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness.
Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement.
The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer?
North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this year. However, industry experts say most legitimate American marketers are ready for the law.
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