An email marketer reveals how to galvanize your customers—even the inactive ones.
Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness.
Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming "opt-down" movement.
The amount of unsolicited mail I receive from charities is prodigious to say the least. Don't get me wrong. I don't think I'm being scammed - I just feel like I'm being spammed. Maybe opting out is the only answer?
North American marketers are preparing for Canada's anti-spam law, known as CASL, which could go into effect as early as the fourth quarter of this year. However, industry experts say most legitimate American marketers are ready for the law.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...