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Date: June 29, 2011
Time: 1:00 p.m. ET/10:00 a.m. PT

Successful e-commerce marketers know that there are many elements that go into building long-term relationships with customers. That includes things like preference centers, which should be an integral part of the e-mail marketing program. Mobile and social integration and behavioral analysis also play a role.

In this hands-on webcast, hear from Envelopes.com and discover how this savvy marketer was able to successfully incorporate managed preferences into its strategy. In addition, you'll hear from an independent industry analyst, who will discuss best practices within the e-commerce/m-commerce space, including trends in online shopping, social commerce and consumer behavior.

You will learn how to:

  • Build your own managed preference center and greater online retail success
  • Give customers control over e-mail frequency to lead to higher conversion rates
  • Leverage complementary channels such as social media and mobile that can convert customers to evangelists
  • Complement website behavioral data with insight captured through e-mail marketing behavior and build a truly integrated customer experience
Featured speakers
Andy Hoar, senior analyst, Forrester Research
Laura Santos, marketing manager, Envelopes.com

Sponsored by

Bronto Software, a leading provider of email and other marketing software for e-commerce drives revenue results for more than 2500 organizations worldwide. With an award-winning Client Services team, Bronto helps retailers achieve their sales goals with relevant, successful marketing campaigns by taking time to understand their business and craft a strategic plan that delivers results. The powerful marketing platform features multiple messaging channels, advanced segmentation tools, triggered messaging, transactional messaging, extensive reporting capabilities, an API for custom integrations, and numerous integrations with other e-commerce applications.

Bronto's intuitive, enterprise-level software application drives revenue for customers like Party City, Samsonite, Everlast, Gander Mountain, Etsy, Dean & Deluca, Trek Bikes, and Timex. Learn more at bronto.com or 888-BRONTO-1.

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