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Optimized Articles

New D&B unit targets display ads based on search results

April 06, 2009

Database company D&B is launching a new media property it says will allow mar­keters to reach consumers searching for businesses, business services and prod­ucts when they are looking to buy. With the newly created unit, D&B Digital, marketers can reach business decision-makers as they are looking to purchase a product or service, said Mark Walters, VP of D&B Digital.
 

Marketers look beyond ads for new ways to use online video

March 30, 2009

As Google's YouTube and AOL and Yahoo videos gain popularity, brands are looking for ways to monetize online video. "Advertisers who used to get a lot of reach by buying spots on prime time TV are finding that they are reaching less of an audience, so they are looking for new opportunities, especially with younger audiences," said Usha Srinivasan, VP of product marketing at Vobile, which helps advertisers identify user-generated content to ensure that ads are safe against the content.
 

E-commerce growth spurred by innovations in social media and synergy

March 16, 2009

If you thought the days of sponsor men­tions were in the past, guess again. Advertis­ers, such as Warner Brothers and Janome, have found that custom content integration with Next New Networks can successfully reach targeted communities online.
 

Skittles unveils retooled Web site linked to social media

March 09, 2009

As social media marketing remains in its nascent phase, many brands have been trying to figure out the best way to engage consumers in this ever-popular medium. Skittles, the fruity-flavored bite size candy produced by Mars Snackfood, last week decided to throw itself fully into, and at the mercy of, social media when it launched a revamped Web site.
 

Apartment hunting meets social networking

March 02, 2009

As the Web gets more social, online prop­erty rental companies are optimizing their listings with social components.
 

For display advertising, it's more than just semantics

February 23, 2009

What happens when semantic and behavioral technologies are introduced to display advertising? The medium can achieve the relevance and performance of search engine marketing. That's the opinion of Paul Knegten, head of marketing for Dapper.
 

Proposed delay of digital switch stirs telecom provider debate

January 16, 2009

When television broadcasts switch from analog to digital, untold new opportunities for digital and mobile marketing will be avail­able, because the Federal Communications Commission voted to make the unused TV spectrum, commonly referred to as "white spaces," available to the public.
 

Opportunities increase along with Internet-savvy Hispanic population

January 12, 2009

This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight's Hispanic Market Monitor says has a disposable income that is growing 8% per year.
 

Retailers optimize digital experience for maximum holiday help

December 08, 2008

With this year's weak economy, the holiday season has become more impor­tant than ever to retailers, who earn most of their profits in the fourth quarter. To maximize the customer experience in a year when customers have less money to spend and more retailers are competing for attention, some retailers are finding that optimizing their digital experiences is a way to catch a customer's eye.
 

E-mail is popular this holiday, but marketers should be careful

December 01, 2008

With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays present a dangerous time for e-mail marketers, because consumers' inboxes are just inundated with marketers hoping against good sense that more mail means more orders," said Michael Dick­erson, GM and SVP of e-marketing solu­tions for Premiere Global Services.
 
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